QUIZ, the omni-channel fast-fashion womenswear brand, has announced the launch of its first international website in Spain alongside the opening of three standalone QUIZ stores in the Madrid area. The move signals QUIZ’s first wholly owned omni-channel operation outside of the UK and Ireland.
QUIZ has operated in Spain since 2016 through wholesale partners. The move to launch its own website and a selection of standalone stores follows strong customer demand for the brand’s dressy casual wear, eveningwear and accessories, all of which follow the latest catwalk and style trends. The brand’s owned and operated channels will provide customers with a broader array of QUIZ’s products, as well as including some specific trend items tailor-made for the Spanish market.
Stores will be located in prime centres across the Spanish capital including Islazul and Xanadú shopping centres. At up to 3,500 sq.ft., the stores will have a glamorous boutique look and feel that is synonymous with the QUIZ brand, including LED drop light features, plush changing rooms and chandeliers.
QUIZ is present in 19 countries through approximately 70 international franchise stores, concessions, wholesale partners and international online partners. The brand has a focus on occasion wear and dressy casual wear primarily for 16 to 35 year olds and offers clothing, footwear and accessories that make fashion forward females look glamorous and stand out from the crowd at great value for money.