QUIZ, the omni-channel fast-fashion womenswear brand, has announced its partnership with Zalando, Europe’s largest online platform for fashion. Zalando will be QUIZ’s biggest international online partner to date and through its international sites, will support QUIZ in further expanding its international presence and online offering.
QUIZ has a growing online presence. For the year ended 31 March 2016, QUIZ announced that its online sales had increased by 33 per cent, which in turn helped to drive earnings 18 per cent higher to £7.1 million. While in March 2017 alone, online retail sales increased 103 per cent. This online growth is supported with a growing international footprint. Using a mix of consignment, concessions and a franchise model, QUIZ trades in more than 20 countries across mainland Europe, the Middle East and Asia.
QUIZ will be launching on a direct dispatch model with Zalando, whereby all customer orders are completed and shipped from QUIZ’s distribution centre in Glasgow. A selection of the core collection will be available through Zalando’s site including a range of eveningwear, occasion wear and dressy casual wear. QUIZ products will initially be available through the German site with plans to roll out to the UK and France website domains shortly after.
Carsten Keller, VP Direct-to-Consumer at Zalando said: “Zalando is constantly on the lookout for new brand partners and we are very happy that QUIZ is now available via the Partner Programme for our consumers in Germany. Through the Partner Programme, brands and retailers can integrate their own e-commerce stock into the Zalando fashion store. QUIZ brings a fast fashion offering to our consumers with evening wear and the latest trends at good value. By connecting their stock to our platform, we complement and enhance our assortment. Consumers get the chance to buy fashion items at Zalando that might not have been available in their country beforehand.”
Sheraz Ramzan, Business Development Director of QUIZ, added: “Zalando is a key strategic partner as we look to expand our reach and deliver a great brand experience to customers in these markets. We are seeing fantastic growth online and our partnership with Zalando further reinforces our plans to expand our international presence and make our offering more accessible to women all over the world.
“QUIZ will continue to expand its online capabilities with ongoing investment in our own sites as well as actively seek mutually beneficial partnerships.”
Zalando is one of the most visited e-commerce sites with more than 200 million visits per month, more than 20 million active customers, about 200,000 product choices and more than 1,500 available brands to shop online.